LAO Beijing
Drinkable Yogurt Label Redesign
Lao Beijing focuses on traditional Chinese beverages, emphasizing the rich heritage and health benefits of its ingredients. The core values include heritage, health, authenticity and community.
“Discover the taste of tradition with Lao Beijing. Our beverages honors the rich heritage of Chinese culture, offering natural ingredients that nourish both body and soul.”
— Lao Beijing
MORE ABOUT THE PROJECT
This redesign focused on strengthening brand messaging with bold, clear illustrations and minimal text. The key ideas—farm-fresh ingredients, Canadian milk, and real fruit—were highlighted using strong visuals and simplified typography. Instead of crowding the space with competing English and Chinese text, the design emphasized clarity and hierarchy. The final result speaks directly to Indieville’s audience, who value well-designed, eye-catching packaging over bland or cluttered visuals.